The Nokia X was just released weeks ago, and though it has disappointingly low specs (but a good price), and also it was coded never to run Google Apps (like Google Now, Google Maps and Google Play Store), you can root Nokia X and install GApps. Here’s how… (credit to XDA)
How to root Nokia X
To root Nokia X Android phone, get Framaroot. There are many Framaroot versions available, but the Framaroot Gandalf can be used to root Nokia X.
Get Framaroot Gandalf either from ECHO blog, or from XDA.
How to install GApps on Nokia X
To install GApps, please read the guide updated by XDA senior member.
1. Root with Framaroot Gandalf
2. Install root explorer
3. Copy and install Nokia X GApps and reboot
4. Mission accomplished